When you see views coming from the Discover section in Google Search Console, it means Google is surfacing your blog post in the personalized feed on mobile devices. Google Discover shows content based on users’ interests, browsing habits, and engagement, which implies that your content is resonating with certain audience segments—even if they weren’t actively searching for it. This can be a great opportunity to reach new readers and diversify your traffic sources.

How to Improve Your Discover Appearance

1. Optimize Visuals:
   Use high-quality, engaging images that are at least 1200px wide and configured with the max-image-preview:large setting. A striking featured image is crucial because Discover is a highly visual platform.

2. Craft Compelling Headlines:
   Your title should be both enticing and honest. It needs to accurately reflect your content while sparking curiosity without resorting to clickbait.

3. Produce High-Quality, Relevant Content:
   Focus on creating content that is timely, engaging, and valuable. Both evergreen pieces and posts tied to trending topics can perform well in Discover. Ensuring that your content meets Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines helps establish credibility and increases the chances of your content being featured.

4. Mobile Optimization:
   Since Google Discover is primarily consumed on mobile devices, a mobile-friendly design with fast load times is essential. Use responsive design practices and optimize your site’s performance (e.g., via Core Web Vitals).

5. Use Structured Data:
   While there’s no specific schema for Discover, having robust structured data can help Google better understand your content and its context, which might improve its discoverability.

6. Monitor Performance:
   Regularly review the Discover performance report in Google Search Console. Analyze metrics like impressions, clicks, and CTR to identify what’s working and to adjust your strategy accordingly.

By fine-tuning these areas, you can enhance both the visibility and the engagement of your content within Google Discover, potentially leading to sustained growth in traffic and audience reach.